PR 2.0: Using Social Media Channels to Actively Engage Customers and Their Communities
X50.8109
/ $775
SPRING 2010
Continuing Education:
Marketing, Advertising, and Public Relations
Social media offers consumers unlimited opportunities to interact with companies, brands, and products. Designed for PR professionals, social media teams, and Internet marketing managers, this course explores techniques for identifying customers online, listening to their feedback, and understanding the competitive landscape. Topics include microsharing with Twitter; the social media news cycle; personal brand versus professional voice; engaging customers online; and competitive analysis with social media tools. See how companies including JetBlue, Zappos, and Whole Foods use social media to manage internal and external communications. Students assemble and present a social media strategy plan for the final project.
This course is also scheduled for:
SUMMER 2010
Related Subject Areas:
Public Relations and Corporate Communications
Section 1
Monday 6:30pm-8:30pm
February 8 - April 26
No class Feb. 15, Mar. 15, 29, Apr. 5
8 Sessions
Instructor:
Matthew Knell
Location: 48 Cooper Square
