Course Details

Examining Social Media Networks for Brand Value

 

X50.8110 / $775
SPRING 2010
Continuing Education: Marketing, Advertising, and Public Relations

 

Social networking websites, including MySpace, Facebook, YouTube, Gather, Twitter, Delicious, Eons, Mozes, and LinkedIn, are increasingly recognized as valuable marketing spaces. Beyond partnership opportunities, marketers are able to engage in authentic conversations with their prospects and customers -- interactions with highly qualitative value. Learn the best ways to interact with customers through these user-generated platforms and how to get your message across effectively and ethically. Examine a variety of social networking communities and learn key strategies to effectively take advantage of this engaged community of prospects and customers.

 

This course is applicable toward:

• Certificate in Digital Media Marketing

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Related Subject Areas: Digital Media Marketing, Marketing

 

 

 

Section 1

 

TBA -
February 3 - May 17

 

8 Sessions

Location: Distance Education

 

 

Section 2

 

Thursday 6:30pm-9:00pm
February 4 - March 25

No class Feb. 18, Mar. 18

 

6 Sessions

Location: 48 Cooper Square