Course Details

Data Integration, Manipulation, and Querying

 

X50.8112 / $1,375
FALL 2009
Continuing Education: Marketing, Advertising, and Public Relations

 

Learn to simultaneously examine multiple data elements for making business decisions using a customer-level marketing database or data warehouse. In this course, marketers are taught to navigate the menu-driven interface of SAS Enterprise Guide to accomplish important functions, such as integrating data from commonly used data formats like SAS, Excel, and Access. Learn how to bring data together from a variety of sources--including prospect data, test data, fulfillment files, and marketing campaign data--to create new business metrics; execute queries and develop marketing campaign reports; calculate date intervals; convert variable formats; and sort, merge, and link data.

 

Prerequisites:
Prerequisite: Introduction to SAS Programming Concepts for Marketers/X50.8117

Enrollment is limited.

This course is also scheduled for:

SPRING 2010

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Related Subject Areas: Database Management, Marketing, Data Mining for Marketers

 

 

 

Section 1

 

Friday, Saturday 9:00am-5:00pm
October 9 - October 15

Saturday 9:00am-5:00pm
October 17

Class meets Oct. 9, 10, 17. No class Oct. 16

 

3 Sessions

Location: Midtown Center, 11 W 42 St