Course Details

Data Integration, Manipulation, and Querying

 

X50.8112 / $1,375
SPRING 2010
Continuing Education: Marketing, Advertising, and Public Relations

 

Learn to examine multiple data elements simultaneously to make business decisions using a customer-level marketing database or data warehouse. Aquire the skills to navigate the menu-driven interface of SAS Enterprise Guide to accomplish important functions, such as integrating data from commonly used data formats like SAS, Excel, and Access. Learn how to bring data together from a variety of sources--including prospect data, test data, fulfillment files, and marketing campaign data--to create new business metrics; execute queries and develop marketing campaign reports; calculate date intervals; convert variable formats; and sort, merge, and link data.

 

Prerequisites:
Prerequisite: Introduction to SAS Programming Concepts for Marketers/X50.8117.

Enrollment is limited.

This course is applicable toward:

• Certificate in SAS Data Mining for Marketers

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Related Subject Areas: Database Management, Marketing, Data Mining for Marketers

 

 

 

Section 1

 

Friday, Saturday 9:00am-5:00pm
March 12 - March 27

Class meets Mar.12, 13, 27. No class Feb. 19, 20, 26

 

3 Sessions

Location: Midtown Center, 11 W 42 St