Course Details

Basic Statistical Analysis for Marketing

 

X50.8113 / $1,375
FALL 2009
Continuing Education: Marketing, Advertising, and Public Relations

 

This course leverages actual marketing data to illustrate the importance of basic statistical measures and to run simple statistical analyses using SAS STAT. Marketers learn how to create univariate and summary statistics, assess marketing test results, apply various graphing techniques, and perform a variety of data quality checks. Upon completion of the course, you are able to calculate measures of central tendency and dispersion and assess the underlying distribution, identify outliers, deal with missing data, validate data ranges, conduct hypothesis tests, create confidence intervals, determine appropriate sample sizes, perform simple ANOVA and Chi-Square goodness of fit tests, and run correlation and simple linear regression analyses.

 

Prerequisites:
Prerequisite: Data Integration, Manipulation, and Querying/X50.8112.

Enrollment is limited.

This course is also scheduled for:

SPRING 2010

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Related Subject Areas: Database Management, Marketing, Marketing Research, Data Mining for Marketers

 

 

 

Section 1

 

Friday, Saturday 9:00am-5:00pm
November 6 - November 12

Saturday 9:00am-5:00pm
November 14

Class meets Nov. 6, 7, 14. No class Nov. 13

 

3 Sessions

Location: Midtown Center, 11 W 42 St