Course Details

Basic Statistical Analysis for Marketing

 

X50.8113 / $1,375
SPRING 2010
Continuing Education: Marketing, Advertising, and Public Relations

 

This course leverages actual marketing data to illustrate the importance of basic statistical measures and run simple statistical analyses using SAS STAT. Marketers learn how to create univariate and summary statistics, assess marketing test results, apply various graphing techniques, and perform a variety of data quality checks. Upon completion, students can calculate measures of central tendency and dispersion and assess the underlying distribution, identify outliers, deal with missing data, validate data ranges, conduct hypothesis tests, create confidence intervals, determine appropriate sample sizes, perform simple ANOVA and Chi-Square goodness of fit tests, and run correlation and simple linear regression analyses.

 

Prerequisites:
Prerequisite: Data Integration, Manipulation, and Querying/X50.8112.

Enrollment is limited.

This course is applicable toward:

• Certificate in SAS Data Mining for Marketers

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Related Subject Areas: Database Management, Marketing, Marketing Research, Data Mining for Marketers

 

 

 

Section 1

 

Friday, Saturday 9:00am-5:00pm
April 23 - April 30

Class meets Mar. 23, 24, 30.

 

3 Sessions

Location: Midtown Center, 11 W 42 St