Advanced Search Engine Marketing Strategies
X50.8115
/ $785
FALL 2009
Continuing Education:
Marketing, Advertising, and Public Relations
Search engine marketing (SEM) is grabbing a larger percentage of online marketing budgets than ever before, creating employment opportunities for SEM-experienced marketers. In this course, which builds upon the strategies discussed in Strategic Search Engine Marketing, you work with campaign managers from Google, MSN, Yahoo, and ASK.com to obtain hands-on training using advanced techniques to maximize results; develop and execute a campaign; and launch, analyze, and measure the efficiency of your search marketing efforts. Google provides up to $50 coupons for use in AdWords accounts. Students take the qualifying exam to earn the distinction of Qualified Individual in the Google Advertising Professional Program.
Prerequisites:
Prerequisite: Strategic Search Engine Marketing/X50.9508 or a minimum of two years of search engine marketing experience.
Co-requisites:
Although not required, students with their own websites gain additional value from working on a real-life campaign. Supported by [GOOGLE Logo]
Enrollment is limited.
This course is applicable toward:
Related Subject Areas: Digital Media Marketing, Marketing
Course Materials
Section 1
Wednesday 6:30pm-9:30pm
November 4 - December 16
No class Nov. 25
6 Sessions
Instructor:
Benjamin Kirshner
Location: Woolworth Building, 15 Barclay
