Course Details

Introduction to SAS Programming Concepts for Marketers

 

X50.8117 / $1,375
SPRING 2010
Continuing Education: Marketing, Advertising, and Public Relations

 

Learn to read and access business data and write simple SAS programs to solve common marketing questions. Participants practice running and debugging those programs in an interactive SAS session. The course conveys how to read marketing data, create simple marketing and summary reports, and define new business metrics. Learn to navigate in the SAS environment, create simple customer segmentations, generate insightful reports for decision-making purpose, as well as create new variables, define conditional logic, program DO loops, and run simple summary and frequency reports.

 

Enrollment is limited.

This course is applicable toward:

• Certificate in SAS Data Mining for Marketers

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Related Subject Areas: Database Management, Marketing, Marketing Research, Data Mining for Marketers

 

 

 

Section 1

 

Friday, Saturday 9:00am-5:00pm
February 19 - March 6

Class meets Feb. 19, 27, Mar. 6. No class Feb. 20, 26, Mar. 5

 

3 Sessions

Location: Midtown Center, 11 W 42 St