Course Details

Advanced Data Mining Techniques for Marketing

 

X50.8118 / $1,375
SPRING 2010
Continuing Education: Marketing, Advertising, and Public Relations

 

Learn how to leverage the ever increasing volume of customer data captured in the marketing process. Knowledge of advanced data mining techniques equips marketers to gather data, organize it, and address key business questions. Following a brief overview of data mining techniques, including regression analysis, CHAID, and text mining, analyze real life case studies using a combination of analytical and data manipulation techniques to answer the underlying business question. Upon completion, marketers have covered the following techniques using SAS STAT and SAS Enterprise Miner: multiple regression analysis, logistic regression analysis, decision trees, factor analysis, cluster analysis, risk modeling, neural networks, Web log analysis, and market basket analysis.

 

Prerequisites:
Prerequisites: Introduction to SAS Programming Concepts for Marketers/X50.8117; Data Integration, Manipulation, and Querying/X50.8112; and Basic Statistical Analysis for Marketing/X50.8113.

Enrollment is limited.

This course is applicable toward:

• Certificate in SAS Data Mining for Marketers

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Related Subject Areas: Database Management, Marketing, Data Mining for Marketers

 

 

 

Section 1

 

Friday, Saturday 9:00am-5:00pm
May 1 - May 8

Class meets May 1, 7, 8.

 

3 Sessions

Location: Midtown Center, 11 W 42 St