Events Marketing Summer Institute
X50.8121 /
Continuing Education
/ $1,800
SUMMER 2008
This one-week intensive can be taken as part of our two-week sixth annual entertainment and events marketing program. It is designed for students with a specific interest in events marketing. Topics include branding, marketing and promotional strategies and tactics, developing a marketing campaign, events marketing, production, execution, public relations, 360 degree media (radio, TV, print, online, VOD, mobile, and podcasts), reputation management and crisis communications, budgets, timelines, vendor suppliers, presentation techniques, research, and sales. Please see Entertainment and Events Marketing Summer Institute/ X50.9558 for more information.
This course is applicable toward:
Course Materials
Section 1
Monday, Tuesday, Wednesday, Thursday, Friday
9:00am-5:00pm
July 21 - July 25
Tuesday
6:00pm-9:00pm
July 22
Wednesday
6:00pm-9:00pm
July 23
Friday
8:00am-12:00pm
July 25
Friday
8:00am-12:00pm
July 25
Friday
8:00am-12:00pm
July 25
Friday
8:00am-12:00pm
July 25
Friday
8:00am-12:00pm
July 25
Friday
8:00am-12:00pm
July 25
Friday
8:00am-12:00pm
July 25
Friday
8:00am-12:00pm
July 25
5 Sessions
Instructor:
Richard Gant
Location: Midtown Center, 11 W 42 St
