Course Details

Summer Institute in Public Relations Strategy and Execution

X50.8123 / Continuing Education / $1,800
SUMMER 2008

Nearly every industry today requires a coordinated and effective public relations effort. As one the 10 fastest growing professions over the next 10 years according to Fortune magazine, the focus of this program is to provide students with the unique opportunity to learn the business of PR in-depth from outstanding professionals in New York’s corporate, press, agency, and consulting worlds. These skills are developed through interactive lectures, demonstrations, assignments, and feedback sessions. This intensive program gives you a practical blueprint for developing a successful public relations campaign based on a case study offered by a real-world client.

AREAS COVERED

• Developing a PR campaign and an executable PR strategy.
• Media relations and publicity techniques.
• Ethics, spokesmanship, and crisis communication.
• Client research and consultation.

WHO SHOULD ENROLL
This program welcomes career changers; graduate students; junior PR practitioners within an agency, nonprofit organization, or corporation; freelancers; consultants; and small business owners.

FACULTY
Our faculty are outstanding instructors from the Public Relations certificate program at NYU-SCPS and some of New York’s top PR professionals, representing a variety of clients in business and nonprofit organizations.

Recent guest lecturers in our public relations intensive programs have included:

• Mel Ehrlich, PR consultant; Pfizer, Inc. 
• Helio Fred Garcia, president, Logos Consulting Group, Inc.
  
• James Lukaszewski, president and chairman, The Lukaszewski Group, Inc. Raleigh Mayer, president, MK Coaching.
  
• Janice Rotchstein, chief quality officer, Edelman Worldwide Public Relations.
  
• Renée Warren, partner, Noelle-Elaine Media Consultants.

PROGRAM NOTES
Students receive a certificate of completion.

Tuition includes complimentary continental breakfast daily and course materials from faculty. Textbook is purchased separately. A separate activity fee of $50 must be paid by a separate check or money order made payable to New York University the first day of the program. Students are encouraged to be available weekday evenings to work on team projects.

There is a separate hospitality fee of $50 that must be paid on the first day of the program via check or money order. Make checks payable to New York University.

This course is applicable toward:

• Certificate in Public Relations

Course Materials

 

Section 1

Monday, Tuesday, Wednesday, Thursday, Friday 9:00am-6:00pm
June 9 - June 13

5 Sessions

Instructor: Mel Ehrlich  
Location: Midtown Center, 11 W 42 St

Online registration for this section is no longer available as the course has
already begun. For more information, please call (212) 998-7200.