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Graduate Undergraduate - Tisch Center for Hospitality, Tourism, and Sports Management - Paul McGhee Division Continuing Education

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Course Details

Search Engine Optimization (SEO)

X50.8125 / $425
SPRING 2010
Continuing Education: Marketing, Advertising, and Public Relations

This hands-on course is designed for website developers, online marketers, content managers, and entrepreneurs who want to be more visible in search engine results. Learn about the relationship between search engine optimization (SEO) and search engine marketing (SEM); keyword selection, placement, and frequency; how to research algorithms and meta tags; what to avoid in an online marketing campaign; and how to optimize campaign results and rankings for your website.

Enrollment is limited.

This course is applicable toward:

Certificate in Digital Media Marketing

Related Subject Areas: Digital Media Marketing, Marketing

Course Materials

Section 1

Saturday 9:00am-5:00pm
February 27

1 Sessions

Location: Woolworth Building, 15 Barclay

Course Materials

Section 2

Saturday 9:00am-5:00pm
April 24

1 Sessions

Location: Midtown Center, 11 W 42 St

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The policies, requirements. course offerings, schedules, activities, tuition, fees and calendar of the school are subject to change without notice at any time at the sole discretion of the administration.