An Introduction to Interactive Marketing
X50.8221
/ $775
FALL 2008
Continuing Education:
Marketing, Advertising, and Public Relations
Network with more than a dozen leading interactive marketing professionals as they share experiences from their respective fields of expertise. Round out your knowledge of interactive marketing and get an overview of e-mail messaging, search engine marketing, network advertising, interactive promotions, contextual marketing, rich media, research, Internet creative, media planning and buying, and more. Through debate, discussion, and case analysis, students are challenged to make decisions on behalf of an organization's brand and based on consumers' and advertisers' perspectives.
This course is applicable toward:
Related Subject Areas: Digital Media Marketing, Interactive Marketing, Direct Marketing, Marketing
Course Materials
Section 1
Monday 6:10pm-8:10pm
September 22 - December 8
No class Sept. 29, Oct. 13
10 Sessions
Instructor:
Scott Fenwick
Location: 48 Cooper Square
