An Introduction to Interactive Marketing
X50.8221
/ $785
SPRING 2010
Continuing Education:
Marketing, Advertising, and Public Relations
Network with leading interactive marketing professionals as they share experiences from their respective fields of expertise. Advance your knowledge of interactive marketing and acquire an overview of e-mail messaging, search engine marketing, network advertising, mobile marketing, social media, Internet creative, and media planning and buying. Through debate, discussion, and case analysis, students are challenged to make decisions on behalf of an organization's brand and based on consumers' and advertisers' perspectives.
This course is applicable toward:
Related Subject Areas: Digital Media Marketing, Interactive Marketing, Direct Marketing, Marketing
Course Materials
Section 1
Monday 6:30pm-8:30pm
February 8 - April 26
No class Feb. 15, Mar. 15
10 Sessions
Location: 48 Cooper Square
