From Blogs to Buzz--How to Use New Media and Influenced-Based Marketing
X50.8223 /
Continuing Education
/ $775
FALL 2008
The popularity of interactive media has transformed traditional marketing techniques. Blogs are changing the news and public relations industries. Traditional advertising spending is declining, as product placement on TV, cable, and in movies is increasing. In this course, designed for experienced marketers, learn how to use influenced-based marketing strategies to build brands, evaluate methods used, and incorporate these marketing strategies into existing marketing plans. Topics include public relations; endorsements and product placements; viral, buzz, and word-of-mouth marketing; blogs and podcasts; and online ads, Web videos, and other promotional models.
Prerequisites:
Prerequisite: Marketing Principles and Practices/X50.9247 or at least two years of brand, direct, or online marketing experience.
This course is applicable toward:
Course Materials
Section 1
Thursday
6:10pm-8:50pm
September 18 - October 30
No class Oct. 9
6 Sessions
Instructor:
Jonathan Banner
Location: 48 Cooper Square
Section 2
Saturday
9:00am-6:00pm
November 1 - November 8
2 Sessions
Instructor:
David Vinjamuri
Location: Midtown Center, 11 W 42 St
