From Blogs to Buzz--How to Use New Media and Influenced-Based Marketing
X50.8223
/ $775
SPRING 2010
Continuing Education:
Marketing, Advertising, and Public Relations
The popularity of interactive media has transformed traditional marketing techniques: blogs are changing the news and public relations industries and traditional advertising spending is declining as product placement on TV, cable, and in movies is increasing. In this course, designed for experienced marketers, learn how to use influenced-based marketing strategies to build brands, evaluate methodologies, and incorporate marketing strategies into existing marketing plans. Topics include public relations; endorsements and product placements; viral, buzz, and word-of-mouth marketing; blogs and podcasts; and online ads, Web videos, and other promotional models.
Prerequisites:
Prerequisite: Marketing Principles and Practices/X50.9247 or at least two years of brand, direct, or online marketing experience.
This course is applicable toward:
Related Subject Areas: Digital Media Marketing, Interactive Marketing, Direct Marketing, Marketing
Course Materials
Section 1
Thursday 6:30pm-9:15pm
April 8 - May 13
6 Sessions
Location: 48 Cooper Square
