Negotiation Skills for Marketing Professionals
X50.8232
/ $785
FALL 2008
Continuing Education:
Marketing, Advertising, and Public Relations
Marketers are constantly negotiating prices for outside services, media time, publishing rights, internal resources, and project deadlines. In this hands-on course, learn how to become an effective negotiator, handle unreasonable demands, trade concessions, bargain with a firm contender, even the playing field, and turn win-lose situations into win-win opportunities. Topics include the conflict-resolution paradigm, the role of power in any negotiation, the negotiating model, preparing to negotiate, adversarial and collaborative negotiating, and the effect of communication styles on negotiation. Participants practice with real-life situations brought to class.
This course is applicable toward:
Related Subject Areas: Management Practices, Marketing
Course Materials
Section 1
Friday, Saturday, Sunday 9:00am-5:00pm
November 7 - November 9
3 Sessions
Instructor:
Susan Onaitis
Location: Woolworth Building, 15 Barclay
