Successful Marketing Negotiations in Challenging Times
X50.8232
/ $785
SPRING 2010
Continuing Education:
Marketing, Advertising, and Public Relations
In today's business climate, clients and vendors expect marketing providers to take on more risk and business deals have become more complex than ever. To be successful, professionals must be savvy negotiators. Marketers must negotiate price, media time, publishing rights, internal resources, project deadlines, salaries, and the terms of new deals. Learn effective strategies for any type of negotiation and how to develop creative solutions to unreasonable demands for a win-win outcome. Topics include balancing power, the negotiating model, the conflict-resolution paradigm, adversarial and collaborative negotiating, and the impact of communication styles.
Prerequisites:
Students practice with real-life situations that they bring to class.
This course is applicable toward:
This course is also scheduled for:
Related Subject Areas: Marketing
Course Materials
Section 1
Friday, Saturday, Sunday 9:00am-5:00pm
April 9 - April 11
3 Sessions
Location: Woolworth Building, 15 Barclay
