Course Details

Issues in Advising Management

 

X50.9001 / $765
SPRING 2010
Continuing Education: Marketing, Advertising, and Public Relations

 

This course stresses the three areas of expertise necessary for PR communicators to earn a seat at the leadership table: an in-depth knowledge of its parts, including finance, product development, marketing, and human resources; a world view that includes knowledge of the particular issues that directly impact the organization; and the ability to give advice and build trust. This course focuses on developing such competencies for practitioners to gain the confidence of executive and operational management and avoid the marginalization of the public relations function.

 

This course is applicable toward:

• Certificate in Investor Relations
• Certificate in Marketing Management
• Certificate in Public Relations

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Related Subject Areas: Business Practices, Marketing, Public Relations and Corporate Communications, Career Resources

 

 

 

Section 1

 

Saturday 9:00am-1:00pm
February 6 - February 27

 

4 Sessions

Location: Midtown Center, 11 W 42 St