Advertising Fundamentals
X50.9008
/ $785
SPRING 2010
Continuing Education:
Marketing, Advertising, and Public Relations
Get a hands-on introduction to the business of advertising by stepping into the shoes of key players (account executive, copywriter, art director) and creating an ad from beginning to end. Build a broad understanding of the role advertising plays in the scheme of an overall marketing plan. Topics include positioning and branding; the basics of creativity and ad development; the functions of a typical ad agency; and the importance of good working relationships and how to develop them between client, agency, and media teams.
This course is applicable toward:
Related Subject Areas: Marketing, Public Relations and Corporate Communications, Sales and Promotions, Advertising
Course Materials
Section 1
Tuesday 6:30pm-9:00pm
February 9 - April 6
No class Mar. 16
8 Sessions
Location: Washington Square
