Brand Management Marketing
X50.9028
/ $785
SPRING 2010
Continuing Education:
Marketing, Advertising, and Public Relations
Merge real-world experience with the latest marketing theories in this course that considers off- and online strategies for managing and marketing consumer goods and services. Review consumer, internal, and sales force integration; retail trade dynamics; guerrilla marketing techniques; and marketing supplier relationships. Identify relevant strategies in all aspects of brand management, from product development, advertising, pricing, promotion, and distribution in the old economy to today's hybrid online retail opportunities. Examine brand equity, competitive market review, target audience, market research, and profit and loss statements.
Students must have a basic background in business or marketing.
This course is applicable toward:
Related Subject Areas: Marketing
Course Materials
Section 1
Thursday 6:30pm-9:00pm
February 4 - April 15
No class Feb.18, Mar. 18, Apr. 5
8 Sessions
Location: 48 Cooper Square
