Creative Strategy: Behind the Words and Images
X50.9031
/ $775
FALL 2009
Continuing Education:
Marketing, Advertising, and Public Relations
Behind the engaging ad copy and inviting images that sell products and services is an underlying strategy. Learn the step-by-step process of effectively formulating such strategies based on market opportunities, specific objectives, target audience, and budget parameters. Understand how and when to use various creative tools to develop an integrated package that uses the right tone, voice, look, and feel to present the most appeal. Advance your career by learning to edit and approve creative work methodically using strategic guidelines. In addition to lectures and discussions in class, students write a creative brief that embodies a communications strategy.
This course is also scheduled for:
Related Subject Areas: Marketing, Advertising
Course Materials
Section 1
Saturday, Sunday 9:00am-5:00pm
October 31 - November 1
2 Sessions
Instructor:
Arthur Beckman
Location: Woolworth Building, 15 Barclay
