Media Planning, Buying, and Analysis
X50.9034
/ $765
FALL 2008
Continuing Education:
Marketing, Advertising, and Public Relations
Explore the various media options available to marketers, and how to use them in acquisition- and retention-integrated campaigns. We focus on determining target markets for specific offers, selecting the appropriate media to reach them, identifying the media segments most likely to respond, testing media, understanding media costs, and buying each medium most efficiently.
This course is applicable toward:
Related Subject Areas: Management Practices, Marketing, Advertising
Course Materials
Section 1
Monday 6:10pm-8:10pm
September 22 - November 24
No class Sept. 29, Oct. 13
8 Sessions
Instructor:
Bonnie Recca
Location: 48 Cooper Square
