Media Planning, Buying, and Analysis
X50.9034
/ $775
SPRING 2010
Continuing Education:
Marketing, Advertising, and Public Relations
Explore the varierty of media options available to marketers, and how to use them in acquisition- and retention-integrated campaigns. Focus on determining target markets for specific offers, selecting the appropriate media to reach them, identifying the media segments most likely to respond, testing media, understanding media costs, and buying each medium most efficiently.
This course is applicable toward:
Related Subject Areas: Digital Media Marketing, Management Practices, Marketing, Advertising
Course Materials
Section 1
Monday 6:30pm-9:00pm
February 8 - April 12
No class Feb. 15, Mar. 15
8 Sessions
Location: Woolworth Building, 15 Barclay
