Internet Copywriting
X50.9035 /
Continuing Education
/ $775
FALL 2008
Learn how to write website copy that gets results, including higher search positions, more click-throughs, and completed orders. Turn a simple strategy into a powerful concept, and translate print and broadcast strategies into the digital realm. Find out which medium is best suited to your message, and learn how to develop a writing strategy for multiple Internet marketing channels. Get the most out of search engines by integrating key phrase choices; develop website copy including headlines, articles, and online press releases; and write winning e-mail copy, pop-up ads, FAQs, informational pages, online newsletters, and more.
Enrollment is limited.
This course is applicable toward:
Course Materials
Section 1
Tuesday
6:10pm-8:50pm
September 23 - November 25
No class Sept. 30, Nov. 11
8 Sessions
Location: 48 Cooper Square
