Internet Copywriting
X50.9035
/ $785
SPRING 2010
Continuing Education:
Marketing, Advertising, and Public Relations
Learn how to write website copy that gets results, including higher search positions, more click-throughs, and completed transactions. Turn a simple strategy into a powerful concept, and translate print and broadcast strategies into the digital realm. Determine which medium is best suited to your message, and learn to develop a writing strategy for multiple Internet marketing channels. Maximize search engines by integrating key phrase choices; develop website copy including headlines, articles, and online press releases; and write winning e-mail copy, pop-up ads, FAQs, informational pages, online newsletters, and more.
Enrollment is limited.
This course is applicable toward:
Related Subject Areas: Writing for Business, Digital Media Marketing, Interactive Marketing, Marketing, Career Resources
Course Materials
Section 1
Thursday 6:45pm-9:20pm
February 4 - April 15
No Class Feb. 18, Mar.18, Apr. 1
8 Sessions
Location: 48 Cooper Square
