Creative Concept Development and Execution
X50.9049
/ $765
FALL 2009
Continuing Education:
Marketing, Advertising, and Public Relations
Want to build your ad book or learn what it takes to work in a creative department as a copywriter or art director? In this course, which is run like an ad agency, students are divided into teams, briefed on an assignment, develop the creative concept and present it to an accomplished senior copywriter and art director. This course covers a step-by-step process for developing creative, from idea to execution. Learn to zero in on the vision that drives good creative, to effectively judge creative ideas, to decide which media channels are appropriate for particular creative strategies, and develop and hone advertising concepts for a range of products, services, and media based on strategy. Students are introduced to some of the great ad campaigns throughout history and learn what made them successful.
This course is applicable toward:
Related Subject Areas: Marketing, Advertising
Course Materials
Section 1
Wednesday 6:30pm-9:00pm
October 7 - December 9
No class Nov. 11 and Nov. 25
8 Sessions
Instructor:
Robyn Sands
Sandra Scher
Location: Norman Thomas Center, 111 E 33
