Narrowcasting: Using Digital Media for Selective Marketing and Advertising
X50.9050
/ $785
FALL 2008
Continuing Education:
Marketing, Advertising, and Public Relations
Marketers are constantly seeking innovative ways to capture the attention of consumers already on sensory overload. Narrowcasting is an alternative marketing and advertising medium that offers marketers the opportunity to connect with consumers in the right place, at the right time, with the right message. Through practical examples and case studies, explore how to use digital media narrowcasting (digital signage, the Web, kiosks, in-store TV networks, mobile phones, blogs, podcasts, RSS feeds, and more) to create highly selective marketing. We measure narrowcasting ROI, content creation for narrowcasting networks, and convergent digital media campaigns.
This course is applicable toward:
Related Subject Areas: Digital Media Marketing, Marketing
Course Materials
Section 1
Saturday 9:00am-5:00pm
October 11 - October 25
3 Sessions
Instructor:
Gene DeLibero
Location: Midtown Center, 11 W 42 St
