Integrating Web 2.0 and Mobile Strategies Into Your E-Mail Program
X50.9051
/ $765
SPRING 2010
Continuing Education:
Marketing, Advertising, and Public Relations
E-mail marketing is critical to online success. Learn how to assess and refine your marketing strategy and tactics to create relevant e-mails, employ sophisticated techniques, and improve results. Through a combination of case studies, industry best practices, and discussion, students explore deliverability, creative design, content development, segmentation, analytics that make a difference, advanced techniques, mobile e-mails, and integration of Web 2.0 capabilities. This course is designed for marketers who have some e-mail experience and want to learn how to improve their programs to obtain better results.
Prerequisites:
Prerequisite: E-Mail Marketing: The Complete Package/X50.9221 or two years of e-mail marketing experience.
This course is applicable toward:
This course is also scheduled for:
Related Subject Areas: Digital Media Marketing, Marketing, Career Resources
Course Materials
Section 1
Friday, Saturday 9:00am-5:00pm
April 30 - May 1
2 Sessions
Location: Midtown Center, 11 W 42 St
