Digital Advertising Operations (Digital Ad Ops)
X50.9131
/ $775
FALL 2009
Continuing Education:
Marketing, Advertising, and Public Relations
Digital marketing and advertising, as a percentage of total media spending, is steadily increasing. Digital operations generate millions of dollars in revenue. The ad ops team is an integral part of any digital marketing organization and is responsible for managing digital campaigns, traffic, inventory, and sales support. Ad ops interacts with sales, marketing, finance, IT, and executive management. This course provides a thorough overview of the people, processes, and best practices of digital ad ops.
This course is applicable toward:
Related Subject Areas: Digital Media Marketing, Marketing
Course Materials
Section 1
Saturday 9:00am-5:00pm
December 12 - December 19
2 Sessions
Instructor:
Gene De Libero
Location: Midtown Center, 11 W 42 St
