Course Details

Marketing Research

 

X50.9140 / $775
FALL 2009
Continuing Education: Marketing, Advertising, and Public Relations

 

Turn research findings into business solutions. Whether you are already a market researcher or want to conduct your own research studies, this introductory course can help you deliver a successful result. Learn how to recruit respondents, field focus groups, conduct surveys (online and offline), moderate groups and facilitate group exercises, and design questionnaires. Delve into sampling theory, data analysis, and interpretation; and discuss how to present findings most effectively. Develop business cases, gather secondary data, and design both qualitative (focus groups) and quantitative (surveys) research. This is an excellent introduction to specialized e-marketing research courses.

 

This course is applicable toward:

• Certificate in Marketing

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Related Subject Areas: Marketing Research

 

 

 

Section 1

 

Monday 6:30pm-8:30pm
September 21 - December 7

No class Sept. 28, Oct. 12

 

10 Sessions

Instructor: Elizabeth Leichliter  
Location: 48 Cooper Square