The Marketing Plan: Its Essential Role in Marketing
X50.9143
/ $795
SPRING 2010
Continuing Education:
Marketing, Advertising, and Public Relations
An effective marketing plan is a road map to success for businesses, both big and small. Learn how to express a marketing strategy in a comprehensive and coherent marketing plan. Examine how strategies and plans change at each stage of the life cycle of a product, service, or concept. Emphasis is placed on effective accumulation of relevant data; analysis of competition; product naming and pricing; and product positioning, promotion, and distribution. This heavily interactive course features extensive use of case studies and students prepare model marketing plans.
This course is applicable toward:
Related Subject Areas: Marketing, Sales and Promotions
Course Materials
Section 1
Monday 6:30pm-8:30pm
February 8 - April 26
No class 2/17, 3/17
8 Sessions
Location: 48 Cooper Square
Section 2
Saturday 2:00pm-6:00pm
February 6 - March 6
5 Sessions
Location: Midtown Center, 11 W 42 St
