Marketing Communications Writing
X50.9152 /
Continuing Education
/ $775
FALL 2008
Effective marketing communications writing demands more than a working knowledge of language, grammar, and paragraph construction. You need to know your audience and identify your key messages. This course demonstrates how to apply these techniques and offers a method of writing a range of materials commonly assigned to marketing communications professionals--from ads and brochures to articles and press releases. Through weekly writing assignments, you develop a complete communications package for a product or service of your choice. Guest speakers are featured.
Enrollment is limited. Students must have basic writing skills and a good command of English.
This course is applicable toward:
Course Materials
Section 1
Wednesday
6:30pm-8:30pm
September 17 - December 10
No class Oct. 1, Oct. 8, Nov. 26
10 Sessions
Instructor:
Frank Fyffe
Location: 48 Cooper Square
Section 2
Thursday
6:10pm-8:10pm
September 18 - December 4
No class Oct. 9, Nov. 27
10 Sessions
Location: Norman Thomas Center, 111 E 33
