Marketing Communications Writing
X50.9152
/ $785
SPRING 2010
Continuing Education:
Marketing, Advertising, and Public Relations
Effective marketing communications writing demands more than a working knowledge of language, grammar and paragraph construction; it requires clear marketing objectives, knowledge of the target audience(s), and key messages. This course demonstrates how to apply these techniques, and offers a method of writing a range of materials commonly assigned to marketing communications professionals--from ads, brochures, and press releases to e-mail newsletters and Web content. Through weekly class exercises and writing assignments, develop a complete communications package for a product or service of your choice.
Enrollment is limited. Students must have basic writing skills and a good command of English.
This course is applicable toward:
Related Subject Areas: Marketing, Sales and Promotions, Writing
Course Materials
Section 1
Wednesday 6:30pm-8:30pm
February 3 - April 28
No Class Feb. 17, Mar. 17, 31
10 Sessions
Location: 48 Cooper Square
