Integrated Marketing Communications
X50.9212
/ $775
FALL 2008
Continuing Education:
Marketing, Advertising, and Public Relations
Today's most successful marketers don't rely on just one method of marketing. To maximize sales opportunities, they employ integrated marketing plans that include advertising, promotion, direct marketing, sales, public relations, event marketing, and new electronic media. This dynamic marketing model requires a completely different approach to marketing planning and budgeting, and clients and agencies increasingly seek managers with just such expertise. This course is designed to give marketers and account executives a practical blueprint for developing integrated marketing communication plans.
This course is applicable toward:
Related Subject Areas: Marketing
Course Materials
Section 1
Tuesday 6:10pm-8:40pm
September 23 - December 9
No class Sept. 30, Nov. 11
10 Sessions
Instructor:
Tariq Khan
Location: 48 Cooper Square
