Course Details

Integrated Marketing Communications

 

X50.9212 / $785
SPRING 2010
Continuing Education: Marketing, Advertising, and Public Relations

 

Today's most successful marketers don't rely on just one method of marketing to maximize sales opportunities. This course gives marketers and account executives a practical blueprint for developing integrated marketing communication plans that include advertising, promotion, direct marketing, sales, public relations, event marketing, and new electronic media. This dynamic marketing model requires a completely different approach to marketing planning and budgeting, and clients and agencies increasingly seek managers with just such expertise.

 

This course is applicable toward:

• Certificate in Marketing

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Related Subject Areas: Marketing, Career Resources

 

 

 

Section 1

 

Monday 6:30am-9:00pm
February 8 - May 10

No class Feb. 16, Mar. 16, 30, Apr. 6

 

10 Sessions

Location: 48 Cooper Square

 

 

Section 3

 

Saturday 9:30am-5:00pm
March 27 - April 17

No class Mar. 16

 

4 Sessions

Location: Midtown Center, 11 W 42 St