Course Details

 

Corporate Branding Best Practices

 

X50.9219 / $775
SPRING 2010
Continuing Education: Marketing, Advertising, and Public Relations

 

In today's saturated consumer market, brand loyalty is an elusive commodity. In this course, learn to redefine best practices for branding and learn how to implement and strengthen brand strategy. Analyze case studies of companies ranging from American Express to Harley-Davidson. Evaluate brand strategies and metrics and learn to develop a comprehensive brand analysis. Discover how branding helps companies build customer relationships and grow revenue.

 

This course is applicable toward:


Related Subject Areas: Marketing

 

 

 

Section 1

 

Friday, Saturday 9:00am-5:00pm
March 26 - March 27

 

2 Sessions

Location: Midtown Center, 11 W 42 St

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