E-mail Marketing: The Complete Package
X50.9221
/ $765
FALL 2008
Continuing Education:
Marketing, Advertising, and Public Relations
E-mail marketing is a proven, cost-effective way to generate sales, increase customer spending, and acquire new customers. Explore the power of e-mail marketing from strategic, creative, and measurement standpoints. Learn how and why e-mail should be a core component of your overall marketing plan. Our expert instructor teaches you what you need to know to create and manage successful e-mail marketing campaigns, from developing creative content to optimizing results. Case studies are used to illustrate best practices.
This course is applicable toward:
Related Subject Areas: Digital Media Marketing, Interactive Marketing, Direct Marketing, Marketing
Section 1
Friday, Saturday 9:00am-5:00pm
September 26 - September 27
2 Sessions
Instructor:
Regina Brady
Location: Midtown Center, 11 W 42 St
