E-mail Marketing: The Complete Package
X50.9221
/ $775
SPRING 2010
Continuing Education:
Marketing, Advertising, and Public Relations
E-mail marketing is a proven, cost-effective way to generate sales, increase customer spending, and acquire new customers. Explore the power of e-mail marketing from strategic, creative, and measurement perspectives. Learn how and why e-mail should be a core component of your overall marketing plan and what you need to know to create and manage successful e-mail marketing campaigns, from developing creative content to optimizing results. Case studies are used to illustrate best practices.
This course is applicable toward:
Related Subject Areas: Digital Media Marketing, Interactive Marketing, Direct Marketing, Marketing
Course Materials
Section 1
TBA -
February 3 - May 17
10 Sessions
Location: Distance Education
Section 2
Friday, Saturday 9:00am-5:00pm
February 26 - February 27
2 Sessions
Location: Midtown Center, 11 W 42 St
