Competitive Intelligence: Breakthrough Strategies for Competitive Advantage
X50.9224
/ $755
FALL 2008
Continuing Education:
Marketing, Advertising, and Public Relations
In unpredictable times, intelligent companies do more than survive economic, domestic, and global market changes; they forecast the future. Competitive marketing intelligence (CMI) is an unsung, yet indispensable, corporate asset for developing new marketing directions. This course uses practical examples from current markets to illustrate the core competencies that spur sustainable corporate success and growth. Students learn to think like CMI professionals, monitoring and predicting their competitor's next move, conducting SWOT analyses, and determining what is required to establish and successfully maintain a vibrant CMI function.
This course is applicable toward:
Related Subject Areas: Marketing, Sales and Promotions, Entertainment Marketing, Marketing Research
Course Materials
Section 1
Monday 6:10pm-8:55pm
November 24 - December 8
3 Sessions
Instructor:
Kathy McShane
Location: Norman Thomas Center, 111 E 33
