Competitive Intelligence: Breakthrough Strategies for Competitive Advantage
X50.9224
/ $765
SPRING 2010
Continuing Education:
Marketing, Advertising, and Public Relations
In unpredictable times, intelligent companies do more than survive economic, domestic, and global market changes; they forecast the future. Competitive marketing intelligence (CMI) is an unsung, yet indispensable, corporate asset for developing new marketing approaches. This course uses practical examples to illustrate the core competencies that spur sustainable organizational success and growth. Learn to think like CMI professionals, monitoring and predicting your competitor's next move, conducting SWOT analyses, and determining what is required to establish and successfully maintain a vibrant CMI function.
This course is applicable toward:
This course is also scheduled for:
Related Subject Areas: Marketing, Sales and Promotions, Entertainment Marketing, Marketing Research
Course Materials
Section 1
Wednesday 6:30pm-9:15pm
April 21 - May 5
No class Apr. 15
3 Sessions
Location: Norman Thomas Center, 111 E 33
