Course Details

Internet Marketing Strategies

 

X50.9229 / $775
FALL 2008
Continuing Education: Marketing, Advertising, and Public Relations

 

With the explosion of the Internet as a marketing channel, many companies employ untested and entirely new technologies to achieve growth. Which have succeeded and which have failed? Apply lessons learned to enhance your own bottom line. Examine Internet marketing methods, real-world applications of technology, and legal and ethical issues involved in delivering Web advertising. See how advertisers use e-mail, search engine marketing, algorithm engines, meta data placement, URL- and contextual-based advertising, affiliate marketing, rich media, sponsored links, and more. Learn how technologies are downloaded and explore the intricacies behind pop-up advertising.

 

This course is applicable toward:

• Certificate in Digital Media Marketing
• Certificate in Marketing

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Related Subject Areas: Digital Media Marketing, Interactive Marketing, Direct Marketing, Marketing

 

 

 

Section 1

 

Monday 6:10pm-8:40pm
September 22 - November 24

No class Sept. 29, Oct. 13

 

8 Sessions

Instructor: Joseph Mefford  
Location: 48 Cooper Square

 

 

Section 2

 

Tuesday 6:10pm-9:00pm
October 28 - December 16

No Class Nov. 11, Nov. 29

 

7 Sessions

Instructor: Jonathan Banner  
Location: Woolworth Building, 15 Barclay