Internet Marketing Strategies
X50.9229
/ $785
FALL 2009
Continuing Education:
Marketing, Advertising, and Public Relations
With the explosion of the Internet as a marketing channel, many companies employ untested and entirely new technologies to achieve growth. Which have succeeded and which have failed? Apply lessons learned to enhance your own bottom line. Examine Internet marketing methods, real-world applications of technology, and legal and ethical issues involved in delivering Web advertising. See how advertisers use e-mail, search engine marketing, algorithm engines, meta data placement, URL and contextualbased advertising, affiliate marketing, rich media, sponsored links, and more. Learn how technologies are downloaded and explore the intricacies behind pop-up advertising.
This course is also scheduled for:
Related Subject Areas: Digital Media Marketing, Interactive Marketing, Direct Marketing, Marketing
Course Materials
Section 1
Wednesday 6:30pm-8:30pm
September 30 - December 9
Live sessions meet Wednesdays, 6:30-8:30 PM.
10 Sessions
Instructor:
Jonathan Banner
Location: Distance Education
Section 2
Tuesday 6:30pm-9:00pm
September 22 - November 10
8 Sessions
Instructor:
Joseph Mefford
Location: 48 Cooper Square
