Internet Marketing Strategies
X50.9229
/ $785
SPRING 2010
Continuing Education:
Marketing, Advertising, and Public Relations
With the explosion of the Internet as a marketing channel, many companies employ untested and entirely new technologies to achieve growth. In this course, examine which have succeeded and which have failed and apply lessons learned to enhance your own bottom line. Examine Internet marketing methods, real-world applications of technology, and legal and ethical issues involved in delivering Web advertising. See how advertisers use e-mail, search engine marketing, algorithm engines, meta data placement, URL and context-based advertising, affiliate marketing, rich media, sponsored links, and more. Learn how technologies are downloaded and explore the intricacies of pop-up advertising.
This course is applicable toward:
Related Subject Areas: Digital Media Marketing, Interactive Marketing, Direct Marketing, Marketing
Course Materials
Section 1
TBA -
February 3 - May 17
10 Sessions
Location: Distance Education
Section 2
Tuesday 6:30pm-9:00pm
February 9 - April 6
No class Mar.16
8 Sessions
Location: 48 Cooper Square
