Course Details

Strategic Marketing Management

 

X50.9235 / $795
SPRING 2010
Continuing Education: Marketing, Advertising, and Public Relations

 

Winning marketing strategies are built on creativity, planning, and effective implementation. Following an analysis of how marketing strategy evolves out of a corporate strategic plan, this advanced course identifies factors that determine future growth and achieve competitive advantage, including industry/competitor analysis; global and domestic marketing opportunities; and strategic product pricing, promotion, and distribution decisions. Other topics include market segmentation using demographics and psychographics, product positioning, and understanding how the marketing mix evolves over a product's life cycle.

 

Students must have marketing experience or prior marketing coursework.

This course is applicable toward:

• Certificate in Marketing

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Related Subject Areas: Marketing, Sales and Promotions

 

 

 

Section 1

 

Wednesday 6:30pm-9:30pm
February 3 - April 14

No class on Feb. 17, Mar. 17, 31

 

8 Sessions

Location: 48 Cooper Square

 

 

Section 2

 

Saturday 2:00pm-6:00pm
March 27 - May 1

 

6 Sessions

Location: Midtown Center, 11 W 42 St