Crushing the Competition: Using Strategic Marketing Management for Competitive Advantage
X50.9240
/ $775
SPRING 2010
Continuing Education:
Marketing, Advertising, and Public Relations
What aspects of marketing influence competitive advantage and help increase sustainable winning strategies? Examine strategy development and competition in-depth and learn how your company's position exists within that framework. Examine the concept that there are three major competitors in most business categories--and the competitive advantages and disadvantages that this offers. Examine the strategies employed by these major players, as well as the specialists or niche companies that exist and thrive in each industry. Analyze business school cases in hands-on, in-class exercises, and discuss topical competitive marketing issues.
Prerequisites:
Prerequisite: Strategic Marketing Management/X50.9235 or equivalent professional experience.
This course is applicable toward:
Related Subject Areas: Direct Marketing, Marketing, Sales and Promotions, Career Resources
Course Materials
Section 1
Wednesday 6:30pm-8:30pm
February 10 - April 14
No class Feb. 17, Mar.17, 31
8 Sessions
Location: 48 Cooper Square
