Analyzing Consumer Behavior
X50.9241
/ $775
FALL 2009
Continuing Education:
Marketing, Advertising, and Public Relations
To succeed in today's competitive environment, one must learn that the only true way to become a good marketer is to learn to think like a consumer--and vice versa. This practical course is designed to help managers think like consumers and use what they know about consumer markets to make better marketing decisions. Discover how cultural, social, personal, economic, and psychological factors influence buyer behavior. Understand how consumers are motivated to make decisions based on beliefs, perceptions, attitudes, and organizational dynamics, and learn how to analyze and predict consumer response in today's marketplace.
This course is applicable toward:
Related Subject Areas: Marketing, Sales and Promotions, Marketing Research
Course Materials
Section 1
Tuesday 6:30pm-8:30pm
September 22 - November 24
10 Sessions
Instructor:
Richard Miller
Location: Woolworth Building, 15 Barclay
