Advertising Campaign Strategies
X50.9246
/ $775
SPRING 2010
Continuing Education:
Marketing, Advertising, and Public Relations
Great advertising starts with an effective strategy. Learn to recognize and create a sound, professional, and effective strategy for any product or service. Examine concepts and techniques behind winning advertising campaigns and discover what makes them successful. Explore all aspects of advertising including research, marketing, planning, creative, and the exciting growth areas of nontraditional and targeted media. Discover specific product and competition trends, interact with guest lecturers, and attend industry events, schedule permitting. For the final project, students work together as agency teams to present an effective advertising campaign for a specific product in competition for an account.
This course is applicable toward:
Related Subject Areas: Advertising
Course Materials
Section 1
Thursday 6:30pm-8:30pm
February 4 - April 29
No class on Feb. 18, Mar. 18, Apr. 1
10 Sessions
Location: Midtown Center, 11 W 42 St
