Marketing Principles and Practices (X50.9247) - Fall 2008 - Course Details

Marketing Principles and Practices

X50.9247 / $795
FALL 2008
Continuing Education: Marketing, Advertising, and Public Relations

Study the fundamental concepts of marketing, and explore these concepts at work within a corporate setting. This introductory course is appropriate for individuals considering a marketing career or whose career growth could be accelerated with a better understanding of marketing principles and practices. Discuss marketing language, marketing research, retailing, wholesaling, promotion, and advertising functions, and examine the interplay and timing of these functions and how they propel a business. Consider the role of the consumer, changing lifestyles, current developments in the global market, and laws that affect marketing. This course features case studies and guest speakers.

This should be the first course taken if students do not have any experience or formal training in marketing.

This course is applicable toward:

Related Subject Areas: Marketing, Sales and Promotions, Advertising