Marketing Principles and Practices (X50.9247) - Fall 2009 - Course Details

Marketing Principles and Practices

X50.9247 / $795
FALL 2009
Continuing Education: Marketing, Advertising, and Public Relations

Study the fundamental marketing concepts at work in today's business environment. Explore the most relevant areas of consumer marketing, including situation analysis, development of marketing objectives and strategies, the marketing mix, research, target marketing and segmentation, product development, and forecasting and budgeting. Discuss marketing language, retailing, wholesaling, promotion, and advertising functions, and examine the interplay and timing of these functions and how they propel a business. Consider the role of the consumer, changing lifestyles, current developments in the global market, and laws that affect marketing. This course features case studies and guest speakers.

Prerequisites:
Appropriate for individuals considering a marketing career or whose career growth would be acceleratd with a stronger knowledge of the principles. Must be first course for students without prior experience or marketing training .

This should be the first course taken if students do not have any experience or formal training in marketing.

This course is also scheduled for:

SPRING 2010

Related Subject Areas: Marketing, Sales and Promotions, Advertising